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Projects

STYNEL

Wardrobe Planning App

STYNEL was created as part of the BrainStation Product Management Certification.

The app enables users to face their day confidently and with style. It combines the user's Google Calendar and Weather info to aid in wardrobe planning.

Skills Developed:

Problem Exploration

Customer & Market Research

Product Strategy

Product Planning

MVPs

Prototyping

Wireframing

User Testing

Iterative Product Development

Product Positioning

Go-To-Market Strategy

Risk Management

Mile1 Technologies

Website Redesign

Mile1 is a concierge courier serving prestigious retail partners in Toronto.

Launched in 2018, Mile1 required a new design for its website to use the site to showcase to potential clients and as a tool to help secure funds.

Key Results:

25%

Current partners came directly from the website

40%

Increase in delivery fee charged to partners

$500K

Pre-seed round secured

Discovery+

User Experiance Case Study

At the end of the trial period of the streaming service, I cancelled the subscription. I cancelled entirely because of User Experience, not the programs offered.

This is how I would tackle the problem.

Skills Developed:

Problem Exploration

Customer & Market Research

User Testing

Product Prototyping